LEXICAL, STYLISTIC AND SYNTACTIC GENDER ASPECTS OF ARTICLES IN FASHION MAGAZINES

The given research was aimed at identifying lexical, stylistic and syntactic gender aspects in British Fashion magazines. Vocabulary choices of women focused on common vocabulary layer, while men choices were neologisms, professionalisms and vulgar words. Most preferred were declarative, interrogative and imperative sentences. Exclamatory sentences represented mostly women speech style. Women syntactic choices were complex sentences, while men mostly used simple sentences. Among stylistic devices were metaphors, simile, personification and metonymy.